Toronto + GTA aesthetics
When they ask Google or AI who to trust, only a handful of clinics make the answer. Is yours one of them?
I check your clinic the way a patient does and show you who gets chosen ahead of you, why, and what I'd change first.
Free one-page check. Done by hand. No sales call.
"med spa open Saturday laser hair removal Leslieville"
A year ago6% to Today45%
The share of consumers using AI for local business recommendations jumped from 6% in 2025 to 45% in 2026.
Source: BrightLocal 2026, U.S. consumer survey
The way patients choose local businesses is changing fast.
The Google answer at the top of this page is real. One patient question, asked in Toronto on Oct 17, 2026.
A handful of clinics make the answer. If yours isn't one of them, the patient may never know you were an option.
Toronto has about 330 med spas, and the GTA over 1,300. AI gives patients a much shorter shortlist. Source: PoiData business listings, 2025
"best lip filler near Yorkville Toronto"
Google AI answer at the top
ChatGPT answer in a new chat
Showing up on Google doesn't mean ChatGPT names you. Patients use both.
One question, asked in Toronto, Oct 17, 2026. Clinic names replaced with letters, in the order each answer gave them. These are different clinics from the Leslieville answer above.
Try it now.
Open ChatGPT and ask: "who does [your main treatment] near [your area]?" Are you named?
Not named? I'll show you whyI'll show you:
No SEO score. No sales call. I check it by hand, the way a patient does.
If things look good, I'll tell you that too.
Early clients: I'm taking on my first few clients at a lower rate, in exchange for permission to share the results as a case study.
| What you usually get | What you get here |
|---|---|
| An automated "SEO score" | A real patient question, checked by hand on a phone, dated |
| National templates | Toronto and GTA aesthetics only, down to your neighbourhood |
| Promises of page one | What patients actually see today, and what I'd change |
| A sales call before anything useful | One page in your inbox. No call. |
| A monthly retainer | Fixes only if you want them, agreed first |
| An account manager | Me. I check it and I do the work |
| Marketing that ignores your rules | Written with Ontario's advertising limits in mind |
Good clinics lose patients every day. Not because they're bad at what they do. Because they're hard to find, hard to understand, or hard to book.
Want help after the check? You and I agree the changes and a fixed fee first. Then I make them and check what changed.
Clinic or med spa
You have a team, a treatment menu and competitors nearby. You want to be named for your core treatments, in your neighbourhood.
What you get: A free check first. Then, if you want it, the full Named, Chosen, Booked work. You and I agree it first.
See what patients are told about your clinicStudio, suite or home-based
You're great at what you do. But your hours, location and booking are scattered across Instagram, DMs and an old Google listing.
What you get: A free check first. Then, if you want it, a starter fix: your Google listing, hours, booking link and treatment descriptions, cleaned up and consistent, for a fixed price you and I agree first.
Check my listing$527spent per visit, on average
73%of med spa patients are repeat patients
Source: AmSpa, 2024, U.S. med spas
A patient who chooses another clinic today may keep choosing it for years.
It means ChatGPT, Perplexity or Google's AI answer says your name when a patient asks a question you should be the answer to. There's no special trick to it. Those tools draw on the same things Google search does: your Google listing, your website, your reviews and what other sites say about you, so all of that has to say the same clear thing about you.
It's built on the same basics: an accurate Google listing, steady reviews, consistent listings and a clear website. What changed is the shortlist. Google used to show ten links. AI gives patients a much shorter shortlist: a few clinics, sometimes one. The basics matter more now, because there's less room at the top. Nobody can guarantee a mention, and I won't pretend otherwise.
Because knowing your market is the job. I know the neighbourhoods, the treatments and the competition. A national agency can't check what a patient in Leslieville or Port Credit sees.
No. I work with the site you have. Most of what I suggest is wording on pages and listings you already run, and the findings are written so your web person can act on them.
Not for the check. I do it from the outside, the way a patient would, so nobody at the clinic has to do anything.
Your clinic name, website, the treatments you most want to be known for and the neighbourhoods you serve. No passwords or account access.
Yes, if you'd like. The check is useful on its own, and you or your web person can make the changes. If you want me to do it, you and I agree exactly what changes first, then I make them and check what changed.
The free check is free. If you want me to make the fixes, it's a fixed fee you and I agree before I start, so there are no surprises. I'm taking on my first few clients at a lower rate, in exchange for permission to share the results as a case study.
Med spas, clinics and independent aesthetics practitioners in Toronto and the GTA. Nothing else, for now.
Your patients already proved you're worth finding. One page in your inbox: what new patients are told about you, and what I'd change first. No call, no passwords, no extra work for your front desk.